the 2 flavors of churn you should know

In this article, we discuss the two types of churn businesses need to understand—customer churn and revenue churn. The article explains how customer churn refers to the loss of individual clients, while revenue churn focuses on the loss of recurring revenue. Both types of churn impact a company's growth and profitability, but each requires different strategies for management. By analyzing these two flavors of churn, businesses can develop more targeted approaches to improve customer retention, minimize revenue loss, and sustain long-term growth. 

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