GRR Vs. NRR: Choosing The Right Metric For Your Business Strategy

In this article, we discuss the comparison between Gross Revenue Retention (GRR) and Net Revenue Retention (NRR) as metrics for business strategy. GRR tracks customer retention without including upsells, making it suitable for early-stage businesses focused on retaining their customer base. NRR, on the other hand, factors in upsells, renewals, and cross-sells, benefiting mature companies looking to expand revenue from existing customers. Both metrics are important for aligning growth and retention goals.

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