Crunchbase News: Will Features Even Exist? How AI Is Forcing SaaS To Rethink The Product Itself

In this article we discuss how AI-assisted development is beginning to change the role of the traditional feature in enterprise SaaS. As customers gain the ability to generate workflows and lightweight tools themselves using AI coding tools, the long-standing model of submitting feature requests and waiting for product roadmaps may start to weaken. The article explores how functionality could become more dynamic and generated on demand, and why the real competitive moat may shift away from individual features toward the underlying platform that provides secure data access, integrations, governance and reliability.

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