Crunchbase News: Why Connections And Compliance Beat Code In Fintech Sales

In this article, we discuss why in B2B fintech, building a great product is just the starting point, getting it into the hands of enterprise buyers requires a very different playbook. Unlike consumer markets that reward speed, sleek UX, and growth hacks, the fintech enterprise landscape prioritizes trust, compliance, and strategic alignment. We explore how successful startups consistently leverage three key go-to-market levers: warm, trusted connections that open doors; regulatory compliance as a frontline sales asset; and partnerships that signal credibility and reduce perceived risk. For founders, it’s a reminder that in fintech, being enterprise-ready means more than writing great code, it means building trust at every layer. 

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