In this article, we discuss how integrating products and services can create deeper customer relationships and lower churn rates. The synergy between both allows companies to better understand and cater to customer needs, fostering loyalty. This approach also opens up more upselling opportunities and challenges the notion that services are inherently nonscalable and costly. By leveraging the strengths of both, businesses can achieve greater scalability and profit. Sagie suggests reevaluating the traditional preference for products over services to capitalize on full business potential.

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